"Go Bananas" with your ideas to develop new applications for mobile devices and start making money! This is what LINK Development and ArpuPlus, both leaders in their own respect, are telling young, talented people in the Arab region.

Whether an applications’ developer, a techie genius or just a student or an employee with a good idea for a new mobile application and a flair for technology, LINK Development and ArpuPlus will make it happen through “Bananas Factory”, a virtual factory that they launched and that allows them to see their idea come to life and reach its full business potential.

Your idea will turn into a reality thanks to “Bananas Factory”, one of the most innovative joint initiatives to date. Both companies have pledged to draw on their own unrivaled domain expertise, business and marketing capabilities to support gifted Arab mobile application developers as well as creative minds, in their quest to populate the mobile applications world with innovative, informative, useful and fun applications targeted at users in the region and around the world.

Developers will get the technical tools and assistance to create new applications, market and monetize them. They will be supported by a downloadable Software Development Kit (SDK) that contains a powerful drag-and-drop, cross-platform application creation tools as well as a “Developers’ Community,” a discussion platform for knowledge exchange.

Already have an application posted on another store and would like it to have wider reach? The Bananas Factory stores will also host these mobile applications, to expand the reach of these applications.

Not a developer? No problem. If someone has the idea but does not have enough technical skills to develop it, all that needs to be done is to submit the idea to www.BananasFactory.com www.BananasFactory.com . The engineers from LINK Development will take it from there and develop it for them, while ArpuPlus will help them market the application on stores and different platforms. This will be done on a revenue-sharing basis. The end result: creativity that earns money!

This is the first initiative of its kind in the Arab region.

"The launch of this resourceful business model will facilitate more and better mobile applications for the region from our enormous talent pool. We want to enable non-techies to realize their creative ideas and to be able to assist developers with developing their applications and offering them additional sales and marketing channels," said Irirni Raafat, Managing Director for LINK Development, one of the most reputable and innovative IT solutions and services providers based in the Middle East.

Fadi Antaki, Managing Director of ArpuPlus, the leading Mobile Value-Added Services (VAS) and Platform Solutions in the MENA region and Europe, said: "We joined hands with LINK Development to assist developers in marketing their own apps and meet the increasing demand for localized and high-quality applications."

The support given to mobile apps developers through the "Bananas factory" seeks to offer developers and individuals the tools, technical assistance and advice that will allow them to realize their creative ideas from start to finish: an innovative idea for a new mobile application turned into an application posted on mobile apps stores and offered or sold to millions of mobile users from the region and the world!

This new venture is being announced to the world of applications developers and innovative thinkers on the second day of Planet of the Apps Arabia, which discusses future trends in mobile applications and the opportunities and challenges they present to businesses.

Anyone from the region and the rest of the world with a good idea for a new mobile application can access “Bananas Factory” by visiting the website through the internet.

For more information about Bananas Factory visit www.bananasfactory.com and follow us on Twitter @arpuplus & @LINKdevelopment