Our automotive CRM solution is based on Microsoft Dynamics CRM’s flexible and easily customizable customer interfaces and will allow sales representatives and automotive businesses to gain insight into their customers’ financial history, service and purchase history as well as full demographics just from one single customer screen.

A centralized database containing full information about all vehicles including: chassis number, model, color, specifications page and vehicle amenities etc. This allows for various search criteria and offers customers real-time information about the availability and location of any vehicle.

The service scheduling module in Microsoft Dynamics CRM contains a powerful scheduling engine that can search and schedule vehicle servicing appointments based on a combination of complex criteria such as: availability of resources, resources’ skills, service timeframe, type of vehicle and type of services being performed.

Usually vehicles are sold to businesses and consumers through dealers, sometimes also directly to businesses from the OEM. The dealer management module in our CRM solution allows automotive companies to manage all their relationships with dealers and gain visibility into the sales processes involved.

Call center agents will now be able to handle all types of service requests efficiently without having to navigate between several screens. Various information types will be available for the various different requests and inquiries coming in. Information about the availability of vehicle spare parts could also be integrated into the service screens.

The knowledge base feature in our solution allows this knowledge base to be categorized and viewed by the entire organization, so that call center agents would provide consistent and accurate information to frequently asked questions by customers. Brochures and specifications of vehicles are also incorporated into call center screens.

Our Automotive CRM solution allows companies to easily customize and add customer satisfaction surveys to the solution. This allows companies to keep track of their customer satisfaction index (CSI) especially when it comes to after-sales services as well as issue reports and track sales force performance.

With powerful reporting capabilities in Microsoft Dynamics CRM, you will be able to analyze and view data about performance indicators of your organization. Our automotive CRM solution contains some out-of-the-box reports that will help you assess call center calls’ average resolution time, frequency of different complaint types and call center agent performance.

The marketing feature of the solution enables easy managements of marketing campaigns from planning to post-launch. A wizard-based advanced find feature also allows users to segment customers according to various criteria to use in marketing campaigns or mass mailing. Task planning, budget calculations, campaign tracking and much more is accessible through the marketing features of our CRM solution.

The portal is one of LINK Development’s projects to further enhance the Microsoft Dynamics CRM solution and meet growing customers’ needs.

This add-on feature is ideal for customers who want a website from which they can directly manage their cases and view knowledge base articles. It consists basically of a portal that is integrated with the Microsoft Dynamics CRM case management module,which is then accessible by authorized customers and can submit inquiries, track them and view history. Your client servicing teams will be able to update client using their normal case management module.

This scripting feature ensures that all customer service agents throughout an organization are providing consistent and unified answers to the same questions. Agents are presented with a pre-configured set of questions to ask the customer in certain predefined cases. They will also be able to offer and suggest products and services that suit client needs based on the call scenario.

By default Microsoft CRM allows you to restrict users from viewing certain records. We at LINK Development have developed a field-level security add-on to target the needs for stronger security requirements.

Our add-on allows you to configure multiple security levels for each field in a record, you can determine for each field to be read-only, hidden (not displayed on form) or forbidden (read and write restricted). A typical example would be that your organization could configure security settings, so that users can view all customer records and information, however are restricted to view their mobile phone numbers.

If you need to get more control over your information’s security in Microsoft CRM, you will need to gain more insight into the changes and actions your users are performing on the system. Our auditing add-on was developed especially for that purpose.

The auditing add-on for Microsoft CRM gives you a full audit trail of the changes, updates and deletions of any data on the system. The information in the audit log includes the time of the action taken, the user who committed the change and a before and after view of the field values that were changed.