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LINK Development Helps El Araby in the Digital Transformation of Customer Services Using Microsoft Dynamics CRM

+980 Digital workers delivering unforgettable customer experiences!

Thursday 23rd of February, 2017 – Cairo, Egypt:  LINK Development, the global technology solutions provider, unveiled today that it has recently delivered El Araby Group a bespoke customer services platform based on the Microsoft Dynamics CRM Online solution; helping the giant manufacturer to transform customer experiences in digital harmony.

El Araby Group, the leading regional player, places customer trust as the top priority. The customer’s hand is to lay only on quality products, excellent services, and professional technicians whether in a retail store, at a service center or at home. The customer voice is to be heard loud and clear on phone, online, or face-to-face in field visits.

Joseph Sameh, Business Solutions, General Manager, LINK Development said: “We are proud to have tailored an integrated, solution that automates and integrates El Araby Group’s ecosystem of customer service operations such as aftersales services, authorized service centers management, workforce mobility and others.”

Islam Elaraby, Information Group, General Manager, El Araby Group: “LINK Development has supported us in navigating a critical journey of digital transformation across all our customer services touchpoints; especially all that ensures our workers agility and responsiveness.  Think of it! A digitally empowered worker is a deal maker; the prime facade for building and sustaining the satisfaction of today’s digital customers.”

Nearly 980 employees in El Araby are now able to record, categorize and automatically route customer requests for maintenance, inquiries, complaints, follow-up, spare parts replacement, repairs, etc.- till fulfillment with effective service delivery depending on controlled workflows and built-in SLAs.

“We, at El Araby Group, are extremely satisfied with the experience and the team. Together, with LINK Development, we look forward to employing more innovative solutions that would bring El Araby closer to customers by speaking the same advanced, digital language they talk and providing unforgettable customer experiences,” added Isalm Elaraby.

It is worth mentioning that, for the third year in the row, LINK Development is still in 2016 a recognized member in “Microsoft Dynamics Inner Circle”; formally making it among the top 1% of Microsoft partners around the globe specialized in CRM solutions. Last year, the company has also been awarded the 2016 Microsoft Egypt Partner of the Year award and has been named a 2016 finalist in the Open Source on Azure award.

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