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Jun 28, 2016

LINK Development helps in rolling-out Orange Egypt’s digital transformation from Mobinil brand using latest technologies

“LINK Development”, the leading technology solutions provider, announced that it has successfully helped in carrying out the digital transformation of “Orange Egypt”, in a record time, using latest technologies.

LINK Development has delivered the giant telecom, a new integrated, service-rich, online portal as well as an updated mobile application; launching both to about 33.4 million customers under the new brand name of ‘Orange’ instead of ‘Mobinil’; without any service disruption while meeting the official brand launch date in Egypt.

In this project, LINK Development has upgraded the technological infrastructure of the web portal to provide customers with richer features such as a more powerful e-commerce experience and a faster, more efficient billing process. The company has delivered the new portal with a new user interface and a much easier navigation that complies with the international user experience and usability standards mandated by Orange.

Built to be responsive, the new portal works seamlessly across all types of desktops, smartphones and tablets. On the other hand, the mobile application that serves a huge customer base has also been redesigned by LINK Development with the new brand “My Orange” and published in different application stores.

Mr. Amin Azab, Managing Director; ‘LINK Development’ stated “This is an exciting experience! We have helped “Orange Egypt” in creating a strong, distinctive and modern digital presence; with excellence and in time. We appreciate that “Orange” is a telecom giant that acknowledges that value of technology and quality. I also take pride in the team at ‘LINK Development’, he continued, “Our teams spared no effort to deliver a smooth, uninterrupted digital rebranding process using lest technologies and techniques that ensure that Orange’s online touchpoints are totally stable, secure, and available round the clock for around 33.4 million ‘Orange Egypt’ customers.”

It is worth noting that ‘LINK Development’ has more than 500 success stories in providing digital portal solutions to several governmental institutions and private companies in Egypt and the Middle East.

About LINK Development
LINK Development, an A15 subsidiary (Previously known as OTVentures), is a leading Technology Solutions Provider in the Middle East and Worldwide. Founded in 1996, the company now operates through offices in Egypt (Head Quarters), UAE, KSA, Qatar, Italy and Canada.

About Orange Egypt New Portal (
Orange Egypt portal is a strategic one-stop-shop for the Egyptian market. It is the primary digital vehicle to address the needs and preferences of businesses and individuals in Egypt. Customers can buy products, lines and services online. Customers can also subscribe to services, activate promotions, view information among other things. The website is accessed through desktops, laptops and feature phones and smartphones.

About Orange
Orange is one of the world’s leading telecommunications operators with sales of 40 billion euros in 2015 and 156,000 employees worldwide at 31 December2015, including 97,000 employees in France. Present in 28 countries, the Group has a total customer base of 263 million customers worldwide at 31 December 2015, including 201 million mobile customers and 18 million fixed broadband customers. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services. In March 2015, the Group presented its new strategic plan “Essentials2020” which places customer experience at the heart of its strategy with the aim of allowing them to benefit fully from the digital universe and the power of its new generation networks.

Orange is listed on Euronext Paris (symbol ORA) and on the New York Stock Exchange (symbol ORAN).
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