My Tejari
'My Tejari' launch sets a new standard for personalization, notification, and secure mobile commerce.

December, 2003

Microsoft The .NET-based 'My Tejari' initiative, unveiled during the last Dubai GITEX exhibition, was launched this month. With this new initiative Tejari aims to fundamentally change the way in which both potential and existing members approach online commerce.

As part of Tejari's customer-centric procurement model, 'My Tejari' enables both buyers and suppliers trading on the marketplace to personalize their view of the trading community based on business preferences, and receive real-time updates on their online activities, including tenders and auctions, by SMS alert, e-mail, or fax. In addition to the new personalization and notification functionality, 'My Tejari' also includes powerful searching and reporting capabilities so members can target information by company name, commodity, geographic region, and industry for increased business intelligence. 'My Tejari' was designed and built in cooperation with two technological partners, Microsoft and LINKdotNET, the leading private Internet solutions provider in the Middle East. Powered by Microsoft’s .NET platform, Tejari’s foundation has the mobility, personalization, and security its online business model demands. A vital aspect of successful online trading is the receipt of accurate information in a secure, location-independent way that allows trading partners to immediately capitalize on new opportunities.

LINKdotNET’s extensive experience in portal development with Microsoft technologies, through its subsidiary Link Development, empowered Tejari with a robust, scalable and flexible solution. Seamless integration of Tejari's existing and future systems was a key element in extending value-added and advanced functionalities to members.

Tejari members receive a number of additional benefits from the new portal initiative. The 'My Tejari' functionality enables members of the supplier community to enhance marketing and promotional opportunities to both existing and potential customers. An enhanced search mechanism assists traders in finding specific companies, commodities, industry sectors, and products on the Tejari marketplace. Finally, Tejari's members can refine their trading business intelligence through enhanced reporting and analysis tools defined by geography, industry sector, and product categories.

About Microsoft Corporation
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device. Microsoft opened its Dubai-based Middle East office in 1991, headquartered at Dubai Internet City and is responsible for all aspects of the company's business in the region, covering UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain Yemen, Lebanon, Jordan, Cyprus, Malta, Egypt and Pakistan. Microsoft Corporation's address on the World Wide Web is: www.microsoft.com Microsoft Middle East's Web site is: www.microsoft.com/middleeast. Microsoft, Windows 2000 and Exchange 2000 are registered trademarks of Microsoft Corp. in the United States and/or other countries.

About Link Development
Founded in 1996 as a subsidiary of LINKdotNET, LINK Development is the fastest growing regional software export powerhouse. The company works on challenging projects that employ the latest technologies, serving governments, multinationals and local companies in Europe, The Middle East and Africa.

LINK Development, the software and services arm of LINKdotNET, achieved ISO 9001:2000 and CMMI Level 3 Certifications, further complementing the company's current standing as a world-class provider of e-solutions. The company focuses on portals & intranets, e-commerce, Enterprise Integration, Microsoft CRM implementations, Helpdesk Solutions, Unified communications and IPTV. Our vertical offerings focus on both telecommunications and government domains.

LINK Development is a Microsoft Gold Certified Partner in Business Process and Integration, Custom Development Solutions, Information Worker Solutions, Microsoft Business Solutions and Advanced Infrastructure Solutions.

LINK Development, the internationally awarded company, is headquartered in Cairo, Egypt with offices in Dubai, UAE, Riyadh, KSA and Doha, Qatar and is currently opening several other offices in the region and in Europe.

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